Greenredeem pilot collects over 60,000 plastic bottles in just 16 weeks
PRESS RELEASES | May 18, 2019

Greenredeem pilot collects over 60,000 plastic bottles in just 16 weeks

Oxford 16th May 2019. An innovative pilot lead by Greenredeem, involving 16 schools from the Royal Borough of Windsor & Maidenhead (RBWM) has already collected 60,000 plastic bottles by the school being awarded a 5p donation, per bottle collected. At a time when the economics of a self-funding commercial model for collecting plastic bottles is in question*, Greenredeem’s model provides an alternative that sees schools benefit through funding and education.
Supported by partners including Plastic Oceans UK, RBWM & Grundon, the pilot was launched in January to understand more about how schools can play a part in increasing the recycling rate of plastic bottles. The UK currently uses around 13 billion single-use plastic bottles a year with a recycling rate which has plateaued at 57 per cent for the past five years. Three billion of those bottles end up being disposed of, incinerated or littered, finding their way into the countryside or the marine environment.
Recycling kiosks were initially installed in 16 schools across the Borough. However, with these schools alone achieving the impressive milestone of 60,000 plastic bottles collected, the scheme will be now been rolled-out to a further 9 schools, taking the total to 25 schools across the Borough where pupils are being incentivised to recycle their plastic bottles. For every plastic bottle collected, the school will receive a 5p donation, to a maximum of 40,000 bottles per school. The outcomes of the pilot will be published later this year and presented to DEFRA as primary evidence as the government consults on England’s future waste & recycling strategy.
In support of the initiative to understand the impact of single use plastics and encourage ways to reduce and recycle more plastic bottles, Royal Borough schools that participate will also benefit from educational resources provided by Plastic Oceans Foundation UK. An elearning portal has been developed with bespoke lesson plans, activities and information to support classroom delivery.
Creating a truly closed loop solution, plastic bottles placed in recycling kiosks in schools in the Royal Borough are collected by Grundon Waste Management and processed through their MRF facility in Colnbrook. Material is transported to Cleantech (Lincolnshire) where it is turned into RPET which will be available commercially for the manufacture of further plastic drinks containers.
Matthew Ball, Managing Director, Greenredeem said, “The Government’s recent Resources and Waste Strategy outlines ambitions to roll out a deposit return scheme (DRS) for disposable beverage containers, but not until 2023. Our pilot provides a readily available scalable solution linked to education. By creating a closed loop system for plastic bottle recycling which benefits all stakeholders we believe that this model can make a significant contribution to increasing capture rate and in turn reduce the number of plastic bottles that are thrown away and not recycled."
Natasha Rutherford, Marketing & Comms Manager at Plastic Oceans UK said, “Plastic is an incredible material which in a matter of decades has completely transformed the way we live. It is not the enemy; it is in fact our attitudes towards plastic that are. We must educate the next generation to understand the importance of our oceans and to find a way to live sustainably with plastics. The combination of education with the scheme and targeted messaging to promote reduce, reuse, recycle alongside the collection is imperative, and a powerful tool for instigating behaviour change.”
Notes to Editor

In total 25 schools in RBWM have opted to join this pilot, and include the following: Courthouse Junior School, Desborough College, Eton Wick First School, Furze Platt Infant School, Furze Platt Senior School, Hilltop First School and Foundation Stage, Holy Trinity C of E Primary School, Sunningdale, Ascot, Manor Green School, Newlands Girls' School, Riverside Primary School, St Edmund Campion Catholic Primary School, St Peter's C of E Middle School, St Piran's School, The Royal School, Wessex Primary School, Woodlands Park School, Clewer Hill School, Dedworth Middle School, Furze Platt Junior School, Holy Trinity C of E Primary School, St Edwards Catholic First School, St. Luke’s C of E Primary School. (Schools shown in italics are yet to have recycling kiosks installed)


For more information, or to speak to a spokesperson from Greenredeem, please contact:
Rob Crumbie
Director of Marketing & Communications
M: 07827 971720