Greenredeem's Privacy Policy

Company Number 06864993

This Privacy Policy is provided by Greenredeem Limited, referred within the policy collectively as "Greenredeem", "we", "us" and/or "our".


Greenredeem rewards people for taking everyday green actions. Through understanding and collaboration our vision is to inspire communities to create a better future.

Greenredeem is committed to protecting our members' privacy. The following Privacy Policy explains how and why we collect certain types of information, and how we act on your behalf to protect the privacy and security of that information. Below we provide insight on the types of information Greenredeem collects independent of and also through this website (the "Site") and how we use it. In addition, this policy discusses the different programmes offered by Greenredeem independent of or through this Site which comprise the Greenredeem Rewards Programme and further how member information is integrated into each member's account with Greenredeem.

Please read this Privacy Policy and send us any questions, concerns and suggestions you may have. To contact us, please see the contact information provided below under "Contact Us".

For the purpose of the General Data Protection Regulations 2018, the data controller is Greenredeem, Thames House, Oxford Road, Benson, Oxon OX10 6LX.

What Greenredeem's Privacy policy covers:

Below are some frequently asked questions and answers regarding this privacy policy:

1. What information does Greenredeem collect?

A. Information you provide:

In order for you to participate in the Greenredeem Rewards Programme (which includes our home recycling programmes, water efficiency programmes and digital programmes) you first must become a Greenredeem Member and agree to the Greenredeem Membership Agreement. Through this registration process you provide us with:

(i) Personally identifiable information ("PII") such as, but not limited to your name, street address, phone number, or e-mail address, which we use to enrol you in our programme and communicate with you.

(ii) Information about you and your household (such as your age, education, household composition), which we use to verify your eligibility for our programme as well as to provide a more personalised experience

(iii) Online Profile Information. Online profiles are created for Members who use the Site to participate in the Greenredeem Rewards Programme. By creating an online profile on our Site, we also allow Members to submit on a voluntary basis certain personal information about themselves they wish to share through their online Greenredeem profile (such as hobbies and interests, pictures, text descriptions, friends, and other profile information similar to other social networking communities.) Your online profile can be updated through our preferences centre on our Site, various mobile applications, and our Customer Care department.

(iv) Financial information. Greenredeem do not request, nor hold any financial information whatsoever regarding its members.

Submission of this information described above in (i), (ii) and (iii) is entirely voluntary. By voluntarily providing us with your PII and/or any other information, you are consenting to our use of it in accordance with this Privacy Policy. Take notice that all unsolicited information (other than your PII) that you provide to Greenredeem through our Site or through other means (such as by posting to any public areas of the Site or sending us ideas for new services or modifications to our services) is deemed non-confidential and we are free to reproduce, use, disclose, and distribute any of this unsolicited information to others without limitation or attribution, in accordance with this Privacy Policy.

B. Information provided about you from other sources:

Your participation in some of Greenredeem's programmes, such as the Home Recycling Programme or Water Efficiency Programme, may lead to us to receiving certain additional information about you through third parties.

This information may originate from: 

Your waste or recycling collection service provider, in the form of the weight of waste or recycling that you put out for kerbside collection. This information is collected by, and provided to us by your waste or recycling service provider. 

The amount of water used in your household on a weekly basis, from the meter provided by your water company. Where you are participating in a meter based water scheme, your water company will also provide historical water usage information to Greenredeem to allow for comparison of water usage trends and the calculation of points awards, as per the scheme rules.

Partner websites you access through our Site or retailers where you can earn or redeem Greenredeem Reward Points

Social media and social networking sites like Facebook or Twitter that you have opted to link to your Greenredeem online account through the Site.

C. Information we collect about you:

When you visit our Site, we monitor information using Google Analytics to assist us administering the Site and analysing Site usage. Google Analyics will only track site visit information when using a Google browser. If you choose to view the site through any other browser, your visit cannot be tracked by Google Analystics.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Further information about Google’s privacy policy may be obtained from

Google DoubleClick / Adsense

Google, as a third party vendor, uses cookies to serve ads on and

Google’s use of the DART cookie enables it to serve ads to users based on their visit to and and other sites on the Internet.  Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL – 

Some of our advertising partners may use cookies and web beacons on our site. These third-party ad servers or ad networks use technology to the advertisements and links that appear on and send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. and has no access to or control over these cookies that are used by third-party advertisers. You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. Greenredeem’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

Lucky Orange

Records anonymous recordings of mouse movements, clicks, and scrolls. All keystroke data is transmitted to our servers as asterisks to uphold your privacy. This cannot be linked back to your account or to an individual user

This information includes:

Your Internet Protocol (IP) address

Cookies (which are pieces of information that the computer hosting our Site communicates to your browser when you access the Site which in turn helps to provide additional functionality to the Site, such as allowing you to access the Site without needing to reconfigure your user preferences each time you return to the Site)

The country from which you access the Site

Web pages from which you link to our Site or go to from our Site, or The web pages within our Site you view when visiting our Site

Additionally, when you access our Site by using a mobile device, we may collect information about your location in order to enable certain features of our mobile applications.

To help improve our site, we may record anonymous recordings of mouse movements, clicks, and scrolls. All keystroke data is transmitted to our servers as asterisks to uphold your privacy.

D. Customer Service:

We will collect information when you interact with our Customer Care department in order to appropriately track, research and respond to member enquiries. The information recorded will either be given by the member freely, or gathered from responses made to the customer care team in line with responding to the member enquiry, and only used for that purpose. All calls to Greenredeem’s customer care team are recorded for monitoring & training purposes.

Why does Greenredeem collect information about you and how do we use it?

Greenredeem uses the information described above to provide you with a personalised member experience and, as necessary, to administer our business through the Greenredeem Rewards Programme. For example, we collect various types of information that allow us to:

Reward members in our Rewards Programme for certain activities including recycling and being more water efficient and other environmentally conscious activities (e.g. we may use household recycling data and PII to determine how many Greenredeem Reward Points you have earned, to alert you when you earn Reward Points and to fulfil reward requests);

Provide a more personalised online experience by using the images and screen names that you upload to the Site or select to identify you, both to yourself and to other participants (e.g. this may include us publicly displaying on our Site your photo and user name in connection with your profile and activities in the Greenredeem Reward Programme);

Authenticate your identity;

Promote partners and vendors who support our various programmes which comprise the Reward Programme;

Conduct research and perform analysis in order to measure, maintain, protect, develop, and improve services to members (e.g. aggregate recycling and redemption data and other member actions from Greenredeem participants);

With permission contact members to create public relations case studies or marketing materials based on members individual earning and redeeming patterns.

Administer, contests, promotions, or surveys; and Communicate with you about:

Prize Draw Reminder

To receive emails regarding Greenredeem's monthly prize draw

Donating Points

To receive emails regarding ways to donate your Greenredeem points

Earning and Spending Points

To receive emails regarding ways to earn & spend your Greenredeem points

Self Report Reminder

An email reminder to let us know that you have recycled

Local Information

To receive information on events & community projects in your local area

Monthly Updates / Newsletter

An To receive latest hints & tips from our greener living blog

Special Events & News

An To receive national announcements, events or to take part in our membership satisfaction surveys.

Important Reminders

To receive updates relating to your account such as how much your recycle, or how much water you save

Preferences for all email types are manageable by the member through their account area. 

3. Who does Greenredeem share your information with and why?

Greenredeem is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your PII with certain third parties with or without further notice to you, as set forth below:

With your Consent: We may share or disclose your PII or programme activity with third parties with your express consent. Should an event arise which we deem appropriate to obtain your express consent, we will contact you directly using the contact information we have on file for you. It is important that you maintain all your information with us current and accurate.

Law and Harm: We may disclose your PII if we are required to comply with a law, regulation or legal request; to protect the safety of any of our Site users, any person or the general public; to address fraud, security or technical issues; or to protect Greenredeem's rights or property.

Business Transfers: If Greenredeem or all or substantially all of its assets are sold to a third party or parties, we may transfer Greenredeem members' PII and other information to those parties as part of the transaction. In the event of such a transaction, we will make sure that the acquiring entities are bound by the terms of this Privacy Policy.

Service Providers: Greenredeem, like many businesses, sometimes hires other companies to perform certain business-related functions (e.g. mailing campaigns to customers, maintaining databases and processing payments). When we employ the services of another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function(s) and require that they in turn gain access only after agreeing to maintain this information in confidentiality and use it only for the limited purpose of providing the services contracted by Greenredeem. Greenredeem may also share information provided with other companies within the Grundon Waste Management group.

Advertisers: We may provide aggregate anonymous information concerning member usage of our Site to third parties, such as in the case of advertisers, for purposes we deem, in our sole discretion, to be appropriate regarding our Rewards Programme. This information would include, but is not limited to, anonymised web metrics showing aggregate number of visits, aggregate number of page views, aggregate time on site and aggregate number of advertising impressions.

Recycling Programmes/ Water efficiency programmes/Non-Personal Aggregate Data: In order to participate in any of our Recycling and Waste Minimisation Programmes, Greenredeem will record household recycling habits, redemption habits, and other information about you associated with our Programmes. For example, we may record the frequency with which you recycle and the weight or volume of the materials you recycle. We may disclose individual level data corresponding to your address and location to local authorities or collection providers in order to service your account; otherwise, only aggregate information is shared with the local authority.

In order to participate in any of our Water efficiency Programmes, Greenredeem will record household water usage, redemption habits, and other information about you associated with our Programmes, and analyse this to better understand consumer behaviour. For example, Greenredeem may compare the total water usage in your household to the number of people living there, to work out per capita consumption. By analyzing per capita consumption across a number of households we will be able to send you hints & tips on water saving that are relevant to the number of people living in your household, should they be required.

4. How can you change your privacy preferences or account information?

If, at any point during your membership with Greenredeem, you decide that you do not wish to receive specific programme notices or messages, you can update your account profile and communication preferences at any time through the Site or by contacting Greenredeem's Customer Care department as indicated below under "Contact Us".

We encourage you to keep your information with us current and up to date. You can make corrections, updates or deletions to your account information by accessing your online profile and visiting the "My Account" Section of the Site.

5. What information is collected through integration with third party services?

Social Networking Sites: One of the special features of this Site and the Greenredeem Rewards Programmes is that we enable you to log in to your online profile with us via various online third party services, such as social media and social networking services like Facebook and Twitter. By directly integrating our services with other online third party services, we make your online experience richer and more personalised. To take advantage of this feature we will ask you to log in to the relevant social networking service. When you add any social networking service to your Greenredeem online profile or log into this Site through your other social networking account(s), Greenredeem will collect relevant information necessary to enable this Site to access and collect your data contained within that particular social networking service (e.g. such as your Facebook profile information). Please remember however that the manner in which such third party social network provider uses, stores and discloses your information is governed solely by that provider's policies, and Greenredeem will have no liability or responsibility for the privacy practices or other actions of any third party site or provider that you may enable and link to your online experience with Greenredeem.

Greenredeem Rewards Programme Sponsors: A key component of the Rewards Programme is the member being able to earn and redeem Reward Points with featured sponsors. These featured sponsors are linked to our Rewards Programme both outside and through our Site and integrated into member accounts to allow for maximum member ease in both earning and redeeming Rewards Points. This integration of featured sponsors does include Greenredeem making available certain aggregated member information which is anonymous as to any specific member. This allows Greenredeem to continue to incentivize members to engage in its Rewards Programme while also maintaining individual member PII confidentiality.

6. Third party links and websites:

This Privacy Policy applies only to the Site and Greenredeem services. This Site and e-mails received from Greenredeem may contain advertisements for and links to other websites not operated or controlled by Greenredeem. The policies and procedures we describe here do not apply to those third party sites. The links to third party websites available on this Site or in any e-mails sent to you by Greenredeem do not imply that Greenredeem endorses or has reviewed those third party sites. We suggest contacting those sites directly for information on their privacy policies.

7. Are there any other issues to consider?

Greenredeem takes all reasonable and appropriate steps to protect all information received from our members and provided via our Site and programmes from loss, misuse, and unauthorised access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from this Site may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any information to Greenredeem via the Internet. You are also responsible for maintaining the secrecy of your unique password and account information and for controlling access to your e-mail communications at all times.

8. Member access to information

Members may at any time request a copy of all the information held regarding their relationship with Greenredeem as an account holder. Requests will be fulfilled within 1 calendar month and are free of charge.

9. Retention of data following cessation of membership to Greenredeem.

When a member opts to close their account, all transactional data relating to that account will be stored, but anonymized in such a way that it can no longer be attributed to the member that generated the aforementioned transactions. This transactional information will then be stored at an anonymized state for 3 years upon which the future storage of deleted member data will be reviewed. 

10. Updates to the Privacy policy

The Site and our Rewards Programme may change from time to time. As a result, it may be necessary for Greenredeem to make changes to this Privacy Policy. We reserve the right to update this Privacy Policy at any time, with or without advance notice. In the event there are significant changes in the manner in which we maintain and treat PII or the terms of this Privacy Policy, we will display a notice on our Site or send you an email to inform you of these changes. If you object to this Privacy Policy or to any future update of this policy or no longer wish to participate in the Greenredeem Rewards Programme, you may close your account by contacting us. Unless otherwise stated, this Privacy Policy applies to all the information we possess about you and your membership with Greenredeem. This Privacy Policy was last updated on the date indicated below. We encourage you to periodically review this Privacy Policy to stay informed about how we are helping to protect the PII we receive from you. Your continued use of this Site or participation in any of the programmes Greenredeem offers shall constitute your agreement to this Privacy Policy and any of its updates.

11. Contact us

Should you have any questions or comments about our Privacy Policy, please contact us at:

By Mail:

To the attention of the Legal Department


Thames House,

Oxford Road,



OX10 6LX

By E-mail:

This policy was last updated on November 22nd 2019.